Trollbäck collaborated with the coalition of The World Bank and We Mean Business to create a set of spots that explain how renewable energy not only can save the planet but is an excellent driving force for business. The video, which employs a “minimal graphic language system built on color and iconography” screened before Apple CEO Tim Cook’s presentation at Climate Week NYC 2014.
Production: Trollbäck + Company
Creative Director: Brian Bowman
Associate Creative Director: Kelli Miller
Producer: Erica Schrager
Copywriter: Kendra Eash
Design/Animation: Rosie Garschina, Rachel Digerness, Koda Ko, Paris Glickman, Andrew Chung
“The Price of Pollution” Music: Nylon Studios